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All in all Apple’s iOS is very intuitive and simple. One of the biggest advantages of iOS is that there are a lot of ready-made applications for iPhone and iPad available for download from the Apple AppStore. This has everything to do with the enormous popularity of the iPhone. Apple’s AppStore is world’s biggest download store on the mobile market and it keeps steadily growing. “There’s an app for that”. Indeed, for almost every thinkable application there is an app alternative available and this plays nicely in hand of iPhone or iPad owners and users.
Android is an opensource platform. This means that developers are free to contribute changes and improvements to the system. This also means that there is a lot of possibilities in developing application in comparison to somewhat stricter rules that Apple enforces on iOS development. Due to the fact that system is open various manufacturers can use Android as their base OS of choice and build their own supplementary software. This kind of flexibility is not present or less present in other operating systems. Android has their own Download-store, Google Play. This store is 2nd biggest AppStore after Apple’s and it keeps steady growth.
Today RIM produces BlackBerry models with a full-size touch screen. Benefits of owning and using a BlackBerry rest primarily on business use. RIM has many years of experience in manufacturing smartphones for corporate users and you can clearly see it in the OS itself. OS became famous primarily due to outstanding support for business e-mails. BlackBerry OS supports Microsoft Exchange, Lotus Domino, Novell GroupWise, etc. Next to that RIM provides own BlackBerry Internet Services (BIS) for self-employed people or otherwise smaller businesses without own mail servers. OS also supports pushing e-mail to a device to assure near real-time e-mailing experience.
Other benefit of BlackBerry OS is the possibility of encrypting e-mail messages. This comes in handy if you are sending business-sensitive information. All in all BlackBerry has a number of important benefits for the corporate market. RIM has their own AppStore: BlackBerry App World. Amount of available applications is, however, quite limited, but according to RIM they are working hard on bringing positive change to it.
Microsoft has developed a completely new OS for smartphones. Windows (Phone) 7 was announced in 2010 and targets primarily private consumers with integration of X-Box Live services and Microsoft Media Player Zune.
Distinctive feature of the OS is that start screen is composed of so-called ‘tiles’. Tiles are square blocks that have own functionality combined with shortcuts to the apps. Without opening apps themselves start screen provides a lot of information at a glance. Another distinctive feature of Windows 7 is use of so-called ‘hubs’. Hubs are virtual environments where multiple applications are integrated with each other and work with each other around a certain theme. Those environments are scrollable. There are 6 hubs available, namely: People, Pictures, Games, Music & Video, Marketplace and Office. Despite the fact that working with hubs and tiles demands a short learning curve and adjustment, after getting used to them it is very easy to quickly navigate to the required information.
Windows 7 has a Marketplace that consists of apps, games and videos. Windows 7 excels in good integration with other Microsoft products such as Word, Excel, PowerPoint, Exchange and Windows Live services and this functionality is available in Windows 7 by default.